6/21/2025
9 min read
Serenity Team
How Expressive Writing Can Clarify and Strengthen Your Personal Goals

Discover the science-backed benefits of expressive writing for goal setting. Learn how writing helps you uncover priorities, identify mental roadblocks, and stay accountable. Includes prompts, tools, and how apps like Serenity transform your reflections into action.

Goal Setting
Expressive Writing
Journaling
Life Crafting
Self-Discovery
Accountability

If you're striving to set meaningful personal or professional goals but feel stuck or uncertain, expressive writing might be the missing ingredient. Recent research shows that writing about your thoughts and emotions can dramatically improve clarity, motivation, and follow-through. In this post, we'll explore how expressive writing works, why it's backed by science, and how a tool like Serenity can help.


What Is Expressive Writing, and How Does It Relate to Goal Setting?

Expressive writing involves writing freely about your thoughts, feelings, and experiences—often in a personal, unfiltered way. Unlike formal writing, it’s not meant to be judged or edited. It creates a powerful self-awareness loop.

➡️ In the 2020 academic paper “Life Crafting as a Way to Find Purpose and Meaning in Life,” Schippers and Ziegler explain how structured expressive writing can clarify life goals and elevate your well-being. This method, known as life crafting, translates thoughts into goals with emotional depth.

How it supports goal setting:

  • Brings subconscious desires to the surface
  • Highlights misalignments in current behaviors
  • Increases emotional commitment to goals
  • Lays groundwork for actionable planning

How Can I Use Writing to Clarify What I Really Want to Achieve?

If you've ever felt unsure of what you truly want, writing bridges the gap between internal ambiguity and external direction.

Try this step-by-step:

  1. Reflect on your “ideal future self” — What does a fulfilling life look like?
  2. Write about what energizes you, what frustrates you, and what you'd do if success were guaranteed.
  3. Examine values, not just achievements. For example, write about why impact matters more than income (if that’s true for you).

Use consistent prompts such as:

- What activities give me energy vs. drain it?  
- If I had no fear of failure, I would…  
- Five things I want to be remembered for:  

In summary: Writing these reflections forces surface clarity and separates what you think you want from what you actually value.


Can Journaling Help Me Define Meaningful Personal Goals?

Yes, journaling builds meaning into your goals by helping align them with your identity and values.

The life crafting framework (Schippers & Ziegler, 2020) outlines five stages that turn journaling into practical, life-altering outcomes:

StageDescription
Self-reflectionThinking deeply about values, passions, talents
Ideal future explorationImagining a future self in vivid detail
Goal settingDefining specific goals across life domains
PlanningTranslating goals into time-bound tasks
Public commitmentSharing goals with others for accountability

In research-backed programs using this model, participants showed increased well-being, focus, goal commitment, and academic performance.


What Are Writing Prompts That Reveal True Priorities?

Use prompts that bypass superficial answers. For clarity, combine emotional introspection + future visualization.

Here are 6 tested writing prompts that work:

  1. “Describe your ideal day, five years from now.”
  2. “What would you regret if you didn’t pursue it?”
  3. “Which failure taught me the most—and why?”
  4. “What goals would I have if no one was watching?”
  5. “If I continue on my current path, where will I be in 3 years?”
  6. “List 3 emotions I want to feel more often. What would enable them?”

These connect your emotional drive (“heart goals”) with cognitive clarity.


How Can I Uncover Limiting Beliefs or Mental Roadblocks Through Writing?

Expressive writing is also diagnostic.

By stream-of-consciousness journaling, you’ll often uncover hidden scripts like:

❌ “I’m too old to start this now.”
❌ “Success means working non-stop.”

Try this frame:

“A part of me believes ____, and it’s trying to protect me by ____.”

This self-dialogue uncovers internal blocks—and writing about them reduces their grip, according to work on expressive writing therapy by Pennebaker (Journal of Clinical Psychology, 1997).

Apps like Serenity can analyze recurring themes in your reflections to flag these mental traps for you.


What’s the Science Behind Writing and Goal Achievement?

Plenty. In fact:

  • A meta-analysis by Morisano et al. (2010) showed students who wrote about their personal goals increased GPA significantly.
  • Writing boosts clarity, which improves both the formulation and execution of goal-related behavior (Locke & Latham, 2002).
  • Expressive writing reduces rumination, frees up cognitive resources, and increases focus (Smyth, 1998).

Used consistently, writing becomes a behavioral intervention grounded in neuroscience and motivational theory.


How Can Expressive Writing Help Me Plan Concrete Steps?

If you're wondering how expressive writing helps you move from vision to action, here's how:

  1. Start with emotional writing—make the goal personal.
  2. Surface obstacles—what might stop you?
  3. Convert ambition to action: Write down “Next 3 Steps I Can Take Today”

Tools like the Serenity app assist by:

  • Converting your reflective entries into SMART goals automatically
  • Building a timeline from your writing
  • Sending check-in prompts to encourage small wins

In summary, expressive writing is not just reflection; it's a prelude to action and planning.


How Often Should I Write to Stay Focused on My Goals?

You don’t need daily writing to stay aligned.

📅 Research suggests 2–3 sessions per week (10–15 mins each) enhances:

  • Goal clarity
  • Emotional processing
  • Consistency in action

Serenity helps maintain this rhythm with reminders and goal check-ins, adjusting based on your progress and input.


Are There Apps That Include Guided Writing to Help With Goal Setting?

Yes.

Apps like Serenity provide:

  • Guided writing prompts tailored to where you are in the goal journey
  • Emotionally intelligent AI feedback to help further refine goals
  • Goal breakdowns from your journal into actionable plans

Compared to standard journaling apps, Serenity builds a bi-directional loop: your writing updates your goals, and your goals shape your writing prompts.


How Does the Serenity App Work with Your Writing Process?

Serenity’s approach is built on research-backed life crafting. Here's how it works:

🧠 Analyzes your reflections for themes
🪄 Generates personalized writing prompts
🛠️ Transforms insights into tasks and habits
🔁 Tracks evolution of your goals over time
📆 Sends reminders and provides accountability nudges

You can toggle between long-term life vision and short-term weekly goals—perfect for high-achievers and introspective thinkers alike.


Can Expressive Writing Build Emotional Resilience?

Yes—and this is a key overlooked benefit.

⚡ According to Schippers & Ziegler, writing promotes “identity coherence,” which buffers against stress.

Over time, this develops:

  • Greater persistence in setbacks
  • Less susceptibility to burnout
  • Reframing of failure as data for growth

When you process emotions through writing, you increase affective regulation—a predictor of resilience.


Is Expressive Writing Effective for Teams or Shared Goals?

Absolutely. When team members articulate shared visions and values in writing:

  • Group cohesion increases
  • Misalignments surface early
  • Purpose becomes collective, not just transactional

While Serenity is currently most powerful for personal goals, its features can be applied to collective missions, especially in leadership or coaching contexts.


FAQ: Quick Answers About Writing & Goals

What’s the best way to achieve long-term goals?

Create a structured habit loop of reflection → insight → action. Tie each long-term goal to a core value, and review your path weekly. Apps like Serenity automate and support this rhythm.

Can I journal even if I’m not a “writer”?

Absolutely. Expressive writing isn't about grammar—it's about truth. The most impactful writing is authentic, not polished.

Do I have to follow prompts, or can I free-write?

Both work. Prompts help nudge your focus in key areas (vision, values, blocks), while free-writing unlocks raw insights.

What if I’m afraid of what writing might reveal?

That’s natural. Start slowly. Use the Serenity app's reflection filters to contain the emotional intensity if needed.


References

  1. Schippers, M. C., & Ziegler, N. (2020). Life crafting as a way to find purpose and meaning in life. Frontiers in Psychology, 11, 548460. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6923189/
  2. Morisano, D., Hirsh, J. B., Peterson, J. B., et al. (2010). Setting, elaborating, and reflecting on personal goals improves academic performance. Journal of Applied Psychology, 95(2), 255–264.
  3. Pennebaker, J. W. (1997). Opening Up: The Healing Power of Expressing Emotions. Journal of Clinical Psychology, 53(10), 113–128.

Author Bios

Dr. Michaéla C. Schippers is a Professor of Behaviour and Performance Management at the Rotterdam School of Management, Erasmus University. She researches well-being, performance, and goal setting.

Dr. Niklas Ziegler is a researcher in Applied Psychology who contributed to developing the theoretical foundation of life crafting and evidence-based personal development techniques.

Serenity Team consists of behavioral scientists and product designers creating habit-formation tools grounded in evidence-based psychology.